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抖音運營的技巧要注意什么?

來源:http://www.k6uh.com   發布時間:2024-02-11      

一、打造個人IP

1、 Creating a personal IP

打造個人IP,做垂直原創視頻,靠優質內容獲得高曝光、讓用戶喜歡并關注是好的抖音引流方式,粉絲增加多了,后期就可以輕松實現變現。

It is a good way to attract Tiktok by creating personal IP, making vertical original videos, obtaining high exposure by high-quality content, and making users like and pay attention to it. With more fans, it can be easily realized later.

前提是你需要明確自己粉絲的用戶畫像,然后根據他們的標簽、畫像來進行內容定位。

The premise is that you need to clarify the user profile of your fans, and then locate the content based on their tags and profiles.

二、利用昵稱引流

2、 Using nicknames to attract traffic

一個抖音號就是一個品牌,而抖音昵稱就是這個品牌的一個重要標識。昵稱本身承擔著抖音號的宣傳推廣任務,一個好的昵稱不僅能夠有效降低用戶的認知成本以及傳播成本,還能有效占領用戶心智。想取好一個抖音昵稱我們應該注意哪些細節呢?

A Tiktok number is a brand, and a Tiktok nickname is an important symbol of the brand. Nicknames themselves are responsible for the promotion of the Tiktok number. A good nickname can not only effectively reduce users' cognitive costs and communication costs, but also effectively occupy users' minds. What details should we pay attention to if we want to get a good Tiktok nickname?

[1] 不能包含貶義

[1] Cannot contain negative connotations

[2] 要有個性和特點

[2] To have personality and characteristics

[3] 盡量要短小精悍

[3] Try to be short and sharp as possible

[4] 選擇能夠突出賬號內涵或者個人特點的詞

[4] Choose words that highlight the content or personal characteristics of the account

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[5] 可采用疊字法

[5] Reduplication method can be used

三、評論引流

3、 Comment traffic

抖音引流的第二種方法就是評論引流。

The second method of Tiktok drainage is comment drainage.

首先給大家分享一下抖音短視頻的推薦機制。抖音的推薦機制和今日頭條類似。等一條抖音視頻上傳審核通過后,系統會先將視頻進行興趣分類,將視頻推送給經常閱讀這類視頻的部分用戶,而后會根據對該部分人群瀏覽后的完整播放率、點贊量、評論數、轉發量進行數據分析,再根據視頻數據質量決定是否繼續推薦給更多人群。

First, let's share the recommendation mechanism of Tiktok short videos. The recommendation mechanism of Tiktok is similar to that of today's headlines. After a Tiktok video is uploaded and approved, the system will first classify the videos into interest categories and push the videos to some users who often read such videos. Then, the system will analyze the data based on the full playback rate, likes, comments, and forwarding volume of this part of the audience after browsing the videos, and then decide whether to continue to recommend the videos to more people based on the quality of the video data.

比如,你的抖音視頻發布后系統會先平均展現給500個人??赡苡?00人點擊瀏覽,其中又有300人完整觀看,有50人點贊,30人評論,20人轉發。

For example, after your Tiktok video is released, the system will first show it to an average of 500 people. There may be 400 people clicking to browse, of which 300 people watch in full, 50 people like, 30 people comment, and 20 people share.

那么此時系統會判定該視頻為高質量視頻,從而將它繼續推薦給下一批人,此時的推薦的量可能會增加到1000人、5000人,繼而再根據第二批人的瀏覽數據決定是否繼續推薦下去。以此類推,當你的視頻滿足推薦規則要求后,才能獲得更多免費上熱門推薦的機會,才能獲取更多用戶關注,這樣無論后期是宣傳自己的品牌,還是銷售賣貨,都能實現變現的目的。

At this point, the system will determine that the video is of high quality and continue to recommend it to the next group of people. The recommended amount may increase to 1000 or 5000 people, and then decide whether to continue recommending based on the browsing data of the second group of people. By analogy, only when your video meets the requirements of the recommendation rules can you have more opportunities to receive free popular recommendations and gain more user attention. This way, whether promoting your brand or selling products in the future, you can achieve the goal of monetization.

言歸正傳,我們來繼續講一下評論引流。評論引流屬于免費流量,想要利用評論互動做好抖音引流,那么保持高互動性就是評論引流的關鍵!

To get to the point, let's continue discussing comment traffic. Comment drainage belongs to free traffic. If you want to use comment interaction to do a good job of Tiktok drainage, maintaining high interactivity is the key to comment drainage!

要想通過評論互動實現引流,抖音視頻一定要有互動性。這里的互動性不僅指視頻內容引發讀者共鳴,還包括激發讀者閱讀后開心、悲傷、憤怒、認同、歸屬等的情緒、心理,使讀者看完后能愿意點贊、評論或轉發。只有視頻內容有互動性,才能引發更多用戶的關注。

In order to achieve drainage through interactive comments, Tiktok videos must be interactive. The interactivity here not only refers to the resonance that the video content evokes among readers, but also includes stimulating their emotions and psychology of happiness, sadness, anger, identification, belonging, etc. after reading, so that readers can be willing to like, comment, or share after reading. Only video content with interactivity can attract more user attention.

四、評論區

4、 Comment section

在評論區引流的話,你可能需要一個小號,或者是找一些水軍。比如你提到一個商品或者是什么,這個時候你可以用小號在評論中帶節奏,很多抖音用戶都是特別喜歡看評論的,如果你的水軍夠多,都在推薦一個人的維信怎么得,看到的人相信的可能性也會大一點。

If you want to attract traffic in the comment section, you may need a small account or find some water army. For example, when you mention a product or something, you can use the trumpet to bring rhythm in the comments. Many Tiktok users are particularly fond of reading comments. If you have enough water soldiers, you are recommending how to get a person's wiki, and people who see it will be more likely to believe it.

在評論區引流的話,得需要小號跟水軍。例如,您提到產品或某物。此時,您可以使用小號在評論中帶節奏。許多抖音用戶特別喜歡閱讀評論。如果您有足夠的水軍,就會很能提升你的威信,也能提升觀眾對你的信任感。

If you want to attract traffic in the comment section, you will need a small account and a navy. For example, when you mention a product or something. At this point, you can use the small account to add rhythm to the comments. Many Tiktok users especially like reading comments. If you have enough navy, it will greatly enhance your credibility and also enhance the audience's trust in you.

互聯網上,八成的網友都是在人云亦云而已,根本沒有自己的想法,別人說好,他就覺得好。

On the Internet, 80% of netizens are just following the crowd. They don't have their own ideas at all. When others say yes, they feel good.

這種方法不單單可以用在抖音上,知乎、簡書、豆瓣、貼吧,這些平臺的用戶都是非常多的,你可以找一個評論比較多的文章,或者帖子,在你的產品相關的文章下面開始刷,這樣做事很能引流的。

This method can not only be used in Tiktok, but also in Zhihu, Jianshu, Douban and Tieba. There are many users on these platforms. You can find an article or post with more comments and start to brush it under the article related to your product, which can attract people.

五、利用頭像引流

5、 Using avatars to attract traffic

抖音號頭像就是你的LOGO,要想讓你的賬號更加富于辨識度,就要在頭像設計上花費一些心思。一個優秀的抖音頭像,應該具有以下幾方面特點:

The Tiktok avatar is your logo. If you want to make your account more recognizable, you need to spend some time on the design of the avatar. An excellent Tiktok head portrait should have the following characteristics:

[1] 色彩鮮明

[1] Bright colors

[2] 圖片清晰

[2] Clear image

[3] 名字關聯

[3] Name association

注意事項

matters needing attention

視頻中不能出現二維碼、微信等聯系方式,評論區中也不行,不要認為使用諧音就可以,我可以明確的告訴你,諧音照樣會被刪,當然你就是想懟量進行引流那無所謂咯。

QR codes, WeChat, and other contact information cannot appear in the video, nor can they be found in the comments section. Don't think that using homophones is enough. I can clearly tell you that homophones will still be deleted. Of course, if you want to attract traffic, it doesn't matter.

不要主動去大量私信別人聯系方式,會被檢測并被舉報,你可以讓別人留下聯系方式。

Don't proactively send a large number of private messages about other people's contact information, as it may be detected and reported. You can ask others to leave their contact information.

視頻不要違規,如血腥、暴力傾向、侵權、灰黑產、政治敏感等,這類視頻不會獲得推薦。

Videos should not violate rules, such as bloody, violent, infringing, gray and black, politically sensitive, etc. These types of videos will not be recommended.

定位

location

對于普通人來說,可以通過變現角度來進行定位,對于企業可以通過產品、服務等進行定位,。

For ordinary people, positioning can be achieved through a monetization perspective, while for enterprises, positioning can be achieved through products, services, etc,.

抖音其實就分了四個大品類,知識、生活、娛樂、正能量,而我們也確實可以把抖音99%的視頻納入這四大品類中,在這四大品類下再細分就是。

Tiktok is actually divided into four categories: knowledge, life, entertainment and positive energy, and we can indeed include 99% of Tiktok's videos in these four categories.

本文由濟南網站建設友情奉獻.更多有關的知識請點擊:http://www.k6uh.com真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.

This article is dedicated to building friendship on the Jinan website. For more information, please click: http://www.k6uh.com Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned

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