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做小紅書運營要掌握好哪些內容?

來源:http://www.k6uh.com   發布時間:2023-10-14      

1.定位:立人設
1. Positioning: Erecting personnel
一眼就清楚你這個賬號是做什么的?
What does your account do at a glance?
為什么要關注你?
Why should I pay attention to you?
關注你能為粉絲帶來什么好處?
What benefits can following you bring to fans?
主要呈現:頭像、昵稱、背景圖、個人簡介
Main presentation: avatar, nickname, background image, personal profile
2.內容垂直:
2. Vertical content:
普通人做博主想快速漲粉,內容垂直是更有保障的。當你持續發布同一個領域的內容、小紅書的賬號權重也會更高。(只有讓別人有獲得感你的存在才有價值,開心的情緒或者推薦了好的物品都是獲得感)
Ordinary bloggers want to quickly increase their followers, and vertical content is the most secure. When you continue to publish content in the same field, the account weight of Xiaohongshu will also be higher. (Your existence is only valuable if it gives others a sense of gain, and a happy mood or recommending good items is a sense of gain.)
3.圖文統一突出:
3. Unified and prominent graphics and text:
小紅書的平臺屬性歸根還是圖文為主的平臺,用戶畫像也以年輕一二線女性為主、視覺很好,整體畫面統一就贏了一大半!
濟南短視頻運營
The platform attribute of Xiaohongshu is still primarily based on graphics and text, and the user profile is mainly composed of young first and second tier women with good visual effects. The overall unified graphics have won more than half!
4.有節奏的更新:固定時間
4. Rhythmic updates: fixed time
流量較大的時間點:7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
Time points with high traffic: 7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
5.尋找對標賬號:先模仿再超越!拆解賬號,并收集同一領域的十篇案例,進行拆解。
5. Find benchmark accounts: imitate first and then surpass! Disassemble the account and collect ten popular cases in the same field for disassembly.
案例拆解:選題、文案結構、圖片布局、
Demolition of popular cases: topic selection, copy structure, image layout
7.信心+平常心:不要被數據帶著跑!我想這一點大家都會有很強的代入感
7. Confidence+Normality: Don't be carried away by data! I think everyone will have a strong sense of immersion in this point
8.不要隨便刪圖文,會影響權重,可隱藏。
8. Do not randomly delete images and text, as it will affect the weight and can be hidden.
關鍵:找到自己熱愛并擅長的領域、因為堅持下去很重要!
Key: Find the field you love and excel in, because sticking to it is important!
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